"I've been in the shoes of a Newcomer or an Immigrant, having to build a life from the ground up while trying to navigate a new Community and culture. It's a daunting experience, especially without the right resources and support system. I also know what it takes to build an online presence in today's fast-paced digital landscape - a challenge faced by many Small Business owners. Between Google and social media, advertising has become expensive and increasingly complex. It's a daily battle trying to keep up with technology and trends, and the extent to which you gain exposure is dependent on algorithms that are constantly changing. Our Local Communities are the backbone of our Economy, yet they are being left behind. There is currently no online solution catering specifically to their needs. Let's get back to simplicity, and let's harness the power of Community and innovation to uplift our Local Communities, by giving them a dedicated place online to thrive."